Accelerating SDV Development through Virtualization and AI

In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they explore the engineering shifts and technological transformations that are redefining the future of mobility.

The discussion focuses on how "cloudification" and the integration of AI are moving from industry buzzwords to essential drivers of competitiveness and development velocity. Raj shares insights into the power of data-driven decision making, the transition from on-premise tools to cloud-native engineering, and how AI-powered "co-pilots" are enhancing developer productivity.

Key topics in this episode include:

• The Shift-Left Mindset: How virtualization and simulation in the cloud allow for hardware and software development to run in parallel, drastically reducing development timelines.
• Breaking Data Silos: Leveraging cloud compute and storage to create end-to-end visibility across engineering, manufacturing, and service.
• The SDV Backend Transformation: Building the feedback loops and data pipelines necessary for over-the-air (OTA) updates and proactive vehicle monitoring.
• The Road to 2030: A look at the forcing functions, such as competitive threats from new-age OEMs, that will accelerate the industry’s digital evolution over the next decade.

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